21st July 2025

GENTSHUB- Campaign

For the GentsHub perfume campaign, I worked on the story, moodboard, and video ideas. The campaign focused on style, confidence, and everyday elegance for men. I created a story that followed a man through his daily routine, showing how scent is part of his identity. The moodboard had cool colors like grey and navy, with clean and simple visuals. The video ideas showed day-to-night scenes to highlight how the perfume fits every moment.

21st July 2025

Oudera- Campaign

For the Oudera perfume campaign, I created the story, moodboard, and video ideas. The goal was to show the luxury and tradition of oud in a modern way. I built a story that connects scent with memory and emotion. The moodboard included warm colors, gold details, and rich textures to match the deep and elegant feel of the perfume. The video ideas focused on capturing the beauty of oud and how it leaves a lasting impression.

21st July 2025

Story MoodBoard

For this campaign, I developed both a story and a moodboard to set the tone and guide the creative process.

21st July 2025

Story Moodboard

For this campaign, I developed both a story and a moodboard to set the tone and guide the creative process.

21st July 2025

Story Moodboard

For this campaign, I developed both a story and a moodboard to set the tone and guide the creative process.

21st July 2025

Story Moodboard

For this campaign, I developed both a story and a moodboard to set the tone and guide the creative process.

Photo by Baljit Johal on Pexels

7th July 2025

JoyAlukkas Campaign

I had the opportunity to work on a campaign for Joyalukkas, one of the leading jewelry brands in the region. Our campaign focused on blending tradition with modern elegance to reflect the brand’s identity and connect with a diverse audience. We developed creative visuals and messaging that highlighted the craftsmanship and emotional value behind every piece. The campaign aimed to celebrate special moments and the beauty of gold and diamond jewelry through storytelling. It was a rewarding experience that allowed me to explore luxury branding and understand how emotional appeal plays a key role in consumer connection within the jewelry industry.

Photo by Pixabay on Pexels

7th July 2025

Zoya Hotel- Campaign

I worked on the marketing campaign for Zoya Hotel, where our team created a compelling poster and an engaging advertorial to highlight the hotel’s luxurious offerings and exceptional service. Our creative approach focused on showcasing the hotel’s unique ambiance and premium amenities to attract a wide range of guests. Thanks to our effective strategy and design, the campaign was well-received and earned us second place in the competition. This experience allowed me to apply my skills in content creation, visual storytelling, and teamwork while promoting a prestigious hospitality brand.

7th July 2025

Drive Anywhere, Anytime

Aqua Nova: Where sportscar power meets waterborne freedom.

7th July 2025

Sephoro Beauty Pop-Up Campaign

A creative earned media campaign for Sephoro, promoting a beauty pop-up event through Instagram and TikTok. The strategy focused on community buzz, brand visibility, and influencer-style content without paid promotions.

7th July 2025

Lipton Tea IMC Implementation & Control

This campaign focused on ensuring that Lipton’s integrated marketing efforts are effectively executed and monitored. It emphasized strategic alignment across channels, timely delivery, and performance tracking to maintain consistency and maximize consumer impact.

7th July 2025

Fenty Beauty IMC Campaign Audit

A strategic audit examining Fenty Beauty’s inclusive, emotionally driven brand communication across digital and offline channels. The campaign celebrates diversity and authenticity while comparing its strengths against glam-focused competitor Huda Beauty. Recommendations focused on regional localization, micro-influencer partnerships, educational content, and gamified loyalty to deepen global engagement and maintain brand leadership.

Photo by Min An on Pexels

7th July 2025

Jif Cream Cleaner Campaign

A refreshed campaign aimed to modernize Jif’s image by focusing on its effectiveness, brand trust, and eco-conscious appeal. The strategy included influencer collaborations, new eco-friendly product variants, updated packaging, and engaging TikTok and Instagram content to reach younger, health-aware consumers.

Photo by Kai Pilger on Pexels

7th July 2025

ZARA - Applied Scenario Analysis

This campaign focused on analyzing and aligning ZARA’s marketing strategies with consumer behavior trends in the UAE's dynamic fast-fashion landscape. The goal was to evaluate how ZARA can maintain relevance by balancing fast-fashion appeal with growing sustainability expectations.

7th July 2025

Barely 20 Media kit- Capstone Project Magazine

Barely 20 and already creating impact. I worked on marketing insights and PR for B20, our capstone magazine project, where I pitched to real brands, shaped content, and brought the vision to life.